The Negotiator’s Basic Training

by: Bruce Burns

1. Study your Play book

When you find yourself in the specific tunnel leading you to the playing field of a negotiation NOTHING is more important than BEING READY!

  1. Evaluate your Positions, Evaluate your Negotiating Compliment’s (party or parties you Negotiate with) Positions
  2. Achieve Maximum Familiarity with your Negotiating Compliment
    1. What are their interests ?
    2. What are their fears and concerns ?
    3. What inspires them ?
    4. What expires them (their kill switch) ?
    5. What is their their style ?
    6. What is their manner?
    7. What is their pace?
    8. What is their angle ?
    9. What is their gimmic?
    10. This list can be fairly endless as the Negotiator masters sensory acuity (making more and more distinctions)
  3. Prepare three gambits. A gambit is a word often used by chess players.  It is the meta-view of a series of tactics that form a strategy that actually has a specific shape as opposed to a general strategy that has a variable shape.
    1. Stalling Gambit - this strategy (in essence) is where you use various tactics to achieve maximum position in a Negotiation without closing the deal.  The resource that is on your side in this gambit is time.  You draw out the Negotiation often times in order to wear down your Negotiating Compliment. You use time to cause your Negotiating Compliment to alter their position.
    2. Talk Less Gambit – A great error that many negotiators and non-negotiators make is that they give away too much information.  I will refer to this as the TMI rule.  For this gambit to work you have to understand something about your Negotiating Compliment.  This gambit often assumes that the Negotiating Compliment has poor habits and/or training and fills in the awkward silences with words that actually represent a change in their position.  When the Negotiating Compliment changes their position favorably toward you, you reward them with a bit of engagement asking for details about what they mean and more or less getting them to write the contract for you.
    3. The Interview Gambit – the interview gambit is not only a strong starting point for any new Negotiator but it is also the very best excercise in mastering The Art of Asking Resourceful Questions. You start the Negotiations with a tone of curiosity and you reward the Negotiating Compliment every time they participate fully in your questions (regardless of whether you like their answer or not)  The value of this gambit is that it causes the Negotiating Compliment to paint their position into an immoveable corner.  This allows you to Negotiate with an infinite set of options to their finite set of conditions based on a very specific and unmoving position.
  4. Relax.  Relaxation is perhaps one of the strongest resources you could ever take to a Negotiation. For those over achievers out there I want you to think of going to a Negotiation the same way you would as if you were taking a very important test for graduation or a license of some sort.  Once you’ve done your preparations, take the last 10 minutes to relax and free your mind before you go meet your Negotiating Compliment

2. Opening Moves

1. Evaluate the Frames. Before you can grasp the nuance of framing you first have to appreciate the difference between “framing” and “positioning”.  A simple definition of positioning is – what any party is willing to do or not willing to do based on a specific set of conditions.  Framing is the act (and art) of telling people what something means or what they think it should mean.  For example a Negotiating Preframe might be found contained in the following opening line “This converstaion is going to be short and we are going to come to an agreement quickly.”  The conversation hasn’t even happened yet and someone is already talking about what the conversation is going to be.  They are trianing your mind or the mind of your Negotiating Compliment what to think and how to think about what’s coming next.

there are 3 basics types of framing Pre-Framing, Re-Framing and De-framing.

2. If your Negotiating Compliment starts with Pre-Framing (defining what something means, telling you how the Negotiation is going to go and so forth)then your response must be to challenge his framing (even if you agree).  When someone’s “framing” process has been allowed to stand they have set a precedent in the Negotiation to do it again and you can almost count on that happening.  Pre-Framing by you is often a very smart way to start off a Negotiation.  Decide what you do and do not want to talk about, where and where-not you want to go in a Negotiation and form a statement or question to reflect that as an opening move.

3. A Major Tenant in a Negotiation is He Who Asks the Questions Controls the Flow of the Negotiation.  Master The Art of Asking Resourceful Questions.

3. The Negotiating Dance

Once you have established the ground work for a Negotiation your opportunity is to see it through. You must be open to the mystries of the universe (and your Negotiating Compliment) in order to take full advantage of what they say and how you can capitalize upon their information.  Here are some dance moves to consider:

    1. If your Negotiating Compliment pushes then do a take away
    2. If you Negotiating Compliment stalls then change the focus (or topic) of the Negotation
    3. If your Negotiating Compliment rushes then stall.
    4. If your Negotiating Compliment is foggy or unclear then ask more questions.
    5. If your Negotiating Compliment asks a positioning question (a question who’s answer will nail down your position and reduce your flexibility possibly later) then challenge his question with your own question instead of answering it.
    6. If you Negotiating Compliment presses you to take a position or tries to box you in play stupid.

A metaphor that might help you Understand what your doing during The Dance Phase of a Negotiation is that you are painting your Negotiating Compliment.  In order for you to do this you need him to assume a position that you like and hold absolutely still (maintain that favorable position)  You want to get your Negotiating Compliment into an unchanging or immoveable position that fully supports your own position then…

4. Close!

The are many resources on the art of closing.  Some great movies to stir up your closing passions are “Glengarry Glen Ross” and “The Boiler Room”  If you’ve done a great job of the other 3 steps in this Basic Training then most of your work for #4 is already done.  Closing is really about what your Negotiating Compliment is READY TO DO NOW (though that is not always true it’s a good basic rule to follow).  When you close you simply continue to Ask Resourceful Questions like:

  1. “Will you give me a credit card number now or do you prefer to use a check?”
  2. “How many copies of the contract would you like to have signatures on?”
  3. “Do you want me to cc the invoice to any other parties?”
  4. “Please give me your banker’s contact details so we can expedite the transaction.”
  5. Every question in the close is full of assumptions that THEY ARE ALREADY CLOSED.  The close is about taking action to the commitment you’ve already acquired from them from the course of the Negotiation.
  6. “Now that we’ve settled our first successful Negotiation is there anything else we might be able to do for you?” (Upsale as often as you can).

Although there are mountains of information about Negotiating the real Master Negotiator has worn all those mountains down to a simple, smooth and graceful ballet of communicating to and with the Negotiating Compliment to not only acquire exactly what you want in a Negotiation but to obtain even more than you first intended.

Bruce Burns, the Negotiator!

Austin, Texas

http://yourownbestgood.com

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